UX Optimization Book

UX OPTIMIZATION

Combining Behavioral UX and Usability Data to Optimize Websites

THE FIRST AND ONLY BOOK ON COMBINING BIG DATA WITH USABILITY TESTING DATA

UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to; define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website.

REVIEWS OF UX OPTIMIZATION

UX Optimization book reviews from recent readers.

Bertha Brown

Bertha B

Senior UX Designer

This is a great 'how to' book on UX optimization. Excellent step-by-step instructions with pictures and explanations make learning easy. He adds funny or interesting stories that relate with the material in each chapter. You'll use this book often!

Jeff P

Jeff P

Product Manager

UX Optimization has step-by-step instructions and clear and practical advice for how to combine quantitative and qualitative data to improve websites. This is the best UX optimization book I've read so far and I highly recommend it.

Katie S

Katie S

Business Owner

I got this book when I met Mr Tomlin at an event he was speaking at, and I'm very glad I did. This book is a good UX resource for learning how to optimize websites. It's one of the best books I've read on improving websites and I'll be using it often.