![My Story](http://www.wcraigtomlin.com/portfolio/wp-content/uploads/2017/01/Headshot_Craig_Tomlin-Trns-96dpi-419x194.png)
My Story
Senior UX researcher, trainer and conversion optimization expert. Author of the book: "UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites." Certified Usability Analyst who conducts UX research, CRO and UX design improvement to increase ROI. Work with start-ups to the Fortune 500. Conduct hands-on UX optimization workshops. Speaker at UXPA, SXSW, World Usability Congress, InnoTech and more.